A buyer can ask an AI assistant for a shortlist of suppliers before ever visiting your site. The answer may lean on an old product page, leave out your delivery area or repeat a competitor’s claim. By the time the buyer calls, they have already met that version of your company.
We put the questions that matter in your category to four AI models with search switched on, and keep what they answer and which pages they cite. Then we have an assistant attempt an agreed task on your site and on three competitors’ sites, and record where it gets stuck. Every finding comes with the citation or recording behind it and the change that would fix it, so your marketing team gets a list of edits it can make.