VANDAMAccount Brains
Go into the meetingknowing the account.
Current, searchable research on twenty target accounts. Your sales team gets company changes, leadership information and buying context with the sources attached, refreshed monthly and available through the AI tools they use.
$11,200 + $1,600/mo ongoing · refreshed monthly
- Arden Coldworksno change
- Bexley Packaging2 new
- 4 new
- Dunmore Textilesno change
- Eastgate Office Interiors2 new
- Fairholm Labsno change
- Greyfield Pet Foods1 new
- Harrow Marineno change
- Ivel Ceramicsno change
- Juniper Row Hotels1 new
- Kestrel Ridge Plastics2 new
- 3 new
- Morrow Valley Dairyno change
- Northcote Fixtures1 new
- Oakhurst Clinicsno change
- 3 new
- Quillon Printno change
- Rowan & Vale Furniture1 new
- Sable Point Seafoodno change
- Tamsin Garden Supply1 new
05:3720 of 20 accounts checked · 21 new signals · briefs ready
Calder & Finch
Frozen bakery producer, Dayton, Ohio · checked 01:30
- 1
Second plant announced in Columbus, Ohio. Production starts in April.
Company newsroom - 2
Three new roles at the Columbus site: warehouse manager, packaging line lead, inbound logistics coordinator.
Careers page - 3
Dana Whitcombe joins as chief operating officer after eleven years running distribution for a grocery wholesaler.
Leadership page - 4
Packaging costs rose 9% last year and are named a priority for the year ahead.
Annual report 2026, p. 14
- Who they are
- Family-owned frozen bakery producer selling to regional grocery chains, with 420 staff4 and one plant until spring1.
- What changed
- A second plant opens in Columbus in April1. Its warehouse and packaging team is being hired now2, and a new COO with a distribution background started on 21 October3.
- Why now
- Suppliers for the new line get chosen before it runs, and packaging cost is a named priority this year4.
- Still open
- Who signs off on suppliers for Columbus. The public record does not say, so ask.
- First line on the call
- “Your Columbus plant is hiring a packaging line lead before April. Who is choosing the packaging suppliers for that line?”
Reps spend most of the week on everything except selling.
- 40%
- of a rep’s week goes to selling. The other 60% goes elsewhere.
Salesforce survey of 4,050 sales professionals, 2026. - 16%
- of their time goes to preparation and planning, by the same Salesforce survey.
- 59%
- of B2B buyers feel reps don’t take the time to understand their business. Salesforce, 2024.
I’m able to cover all these accounts thanks to a skill that runs as a scheduled task overnight.
So no, nobody has to research twenty accounts by hand before every call.
Stop rebuilding the research before every call.
Before a meeting, a rep opens the company website, scans the news and guesses who signs off. Next week a colleague does the same research on the same account. What they found ends up in browser tabs, private notes and a slide that is out of date by next quarter.
We keep that research in one place per account, with the source next to every fact. A rep can ask what changed since the last call, open the announcement it came from and walk in with a better first question. Where the public record runs out, the brief says so and turns the gap into a question for the meeting.
Account Brains build on your company brain: each account page links to your own people, offer and past decisions.
What a rep opens before the call.
A list of the twenty accounts, with what changed since the last refresh at the top. Each change carries its date and its source, so a rep can open the announcement, careers page or report it came from before mentioning it to a customer.
Before a call, the rep asks from the AI tool they already use and gets a short brief: who the account is, what changed, what is still open and a first question. After the call, a note in plain words links to the account, so the next colleague starts from there.
What every account brain holds.
Your twenty accounts are different. What each one holds is the same.
Account profiles
Twenty accounts, each with who they are, who leads them and what they have published.
Dated signals
Company changes, new roles and published plans, each with the day it appeared.
Sources on every fact
A link to the announcement, page or report, so a rep can check the original context.
Call brief
Who the account is, what changed, why now, what is still open and a first question.
Open questions
Where the public record runs out, the brief says so and turns the gap into a question.
Individual access
An MCP connection for each rep, from the AI tool they already use.
Account history
Every monthly change kept, so earlier research is never lost.
Team training
A half-day session on preparing calls and adding notes, using your own accounts.
How the account brief stays useful.
Research the target accounts
We compile leadership information, company announcements, product changes and published plans for the twenty accounts. Findings are linked to their sources so a rep can check the original context.
Calder & Finch · sources - Second plant announced, ColumbusNewsroom, 3 Oct
- Three new roles at the new siteCareers page, 9 Oct
- New COO from grocery distributionLeadership page, 21 Oct
- Packaging cost named a priorityAnnual report, p. 14
Make the research accessible
We give each rep access through a connected AI tool and organize the findings around the account. A half-day training session uses your own accounts to practise preparing for calls.
Ask about an account What changed at Calder & Finch since my last call?
They announced a second plant and hired a COO from grocery distribution. Packaging suppliers get chosen before the new line runs.
- Newsroom, 3 Oct
- Annual report, p. 14
Refresh and keep the history
Monthly updates recheck the sources and record what changed. The team keeps a shared account history instead of losing the previous research whenever someone prepares a new meeting brief.
Monthly refresh · November - 20 accounts rechecked412 sources
- Calder & Finch2 changes
- Northcote FixturesCFO left
- 17 accountsno change
Researched once.
Rechecked every month.
Accounts change between calls: people move, plans get announced and pages disappear. The monthly fee keeps every account current and records what changed, so a rep always works from this month’s research.
Source checks
Every source on the twenty accounts is rechecked each month.
Change record
What changed per account since last month, dated and linked to its source.
Open questions
New gaps in the public record are added to the brief as questions for the next call.
Access
We run the research and each rep’s MCP connection to their AI tool.
What you
receive.
Twenty account profiles
Connected research with checkable sources.
Individual access
An MCP connection for your reps’ AI tools.
Team training
A half-day session using your own accounts.
Monthly updates
Fresh source checks and a record of what changed.
The same engine runs newyorktech.com, a cited graph of the New York tech scene. View related work
Where Account Brains leads.
Each next step has its own service.
Company Brain
Comes before: your own people, offer and decisions the account pages link to.
$19,200
Agent Onboarding
Sales agents load the accounts they work on, with the right access.
$9,600 + $1,600/mo
Agent Relationship Audit
How AI tools describe you to those same accounts when they compare suppliers.
$11,200
Before you ask.
Which accounts are included?
Twenty target accounts that you choose with us at the start.
Where does the research come from?
Public sources such as company announcements, leadership and careers pages, published plans and reports. Every finding links to its source, and where the public record runs out the brief says so.
Which AI tools can our reps use?
AI clients that support MCP connections. Each rep gets individual access, and the half-day training uses your own accounts.
What if a fact is wrong or out of date?
Every fact shows its source and date, so a rep can check it before using it. The monthly refresh rechecks each source and records what changed or disappeared.
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