Agent Relationship Audit by VANDAM: How AI tools find, compare and recommend your business

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# Agent Relationship Audit by VANDAM: How AI tools find, compare and recommend your business

> A report on how AI tools find, describe and compare your business, plus recordings of buying tasks on your site. You receive the observed gaps and a prioritized list of changes your team or agency can make.

URL: https://vandam.ai/agent-relationship-audit  
Contact: hendrik@vibelab.be

# See what buyers hear when they ask AI.

A report on how AI tools find, describe and compare your business, plus recordings of buying tasks on your site. You receive the observed gaps and a prioritized list of changes your team or agency can make.

[Discuss the project](mailto:hendrik@vibelab.be?subject=VANDAM%20/%20Agent%20Relationship%20Audit)

**$11,200** two weeks

## Buyers ask an assistant before they ask you.

- **69%**
  of software buyers chose a different vendor than planned because a chatbot recommended it. [G2](https://company.g2.com/news/g2-research-the-answer-economy) survey of 1,076 B2B buyers, April 2026.
- **51%**
  now start their research with an AI chatbot more often than with Google, by the same [G2](https://company.g2.com/news/g2-research-the-answer-economy) survey.
- **1%**
  of visits to a Google results page with an AI summary ended in a click on a link inside the summary. [Pew Research Center](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/), 68,879 searches by 900 US adults, 2025.

> AI chatbots have compressed weeks of vendor research into a single prompt.
>
> Tim Sanders, Chief Innovation Officer, G2, April 2026, [Source](https://company.g2.com/news/g2-research-the-answer-economy)

So no, you don’t get those weeks back. We read what that one prompt says.

## Understand the route before the buyer contacts you.

A buyer can ask an AI assistant for a shortlist of suppliers before ever visiting your site. The answer may lean on an old product page, leave out your delivery area or repeat a competitor’s claim. By the time the buyer calls, they have already met that version of your company.

We put the questions that matter in your category to four AI models with search switched on, and keep what they answer and which pages they cite. Then we have an assistant attempt an agreed task on your site and on three competitors’ sites, and record where it gets stuck. Every finding comes with the citation or recording behind it and the change that would fix it, so your marketing team gets a list of edits it can make.

## How we examine the buyer’s experience.

1. Ask the buying questions: We run thirty relevant buying questions across four models with search enabled. We retain the answers and cited sources so your team can inspect how your company and category were represented. Buying question · model 2 of 4 Which distributor can deliver packaging to Brooklyn by Friday? Northline Supply and Harbor Pack both list next-day delivery in New York. Atlas & Co. is not mentioned. - northline.com/delivery
- Review site, 2024
2. Test the next step: We observe agreed tasks on your site and three competitors’ sites. Recordings show the steps reached, missing information and blockers, including whether a form or request gives a useful confirmation. Quote request · atlas.example - Found the quote form2 clicks
- Product sizes listedmissing
- Form submittedok
- Confirmation with next stepnone sent
3. Prioritize the improvements: We combine the answer evidence and task observations into an assessment and action plan. Recommendations identify what to change, why it matters and which recorded finding supports the work. Assessment - Reach34
- Readability58
- Evidence41
- Task completion62

## Measured once. Asked again every quarter.

Models change, competitors update their pages and your own changes go live. Running the same questions and tasks again each quarter shows which answers moved and which still need work.

- Questions re-run: The same thirty questions put to the four models again, with each answer next to last quarter’s.
- Tasks re-tested: The agreed tasks recorded again on your site and the three competitors’ sites.
- Change tracking: Each change from the action plan followed against the answers it was meant to correct.
- Review session: A quarterly session with Marketing on what moved, what did not and what to change next.

[Ask about quarterly re-checks](mailto:hendrik@vibelab.be?subject=VANDAM%20/%20Agent%20Relationship%20Audit%20care)

## What you receive.

- Visibility assessment: A 0–100 assessment of reach, readability, evidence and task completion.
- Session recordings: Your site and three competitors tested on the same tasks.
- Shortlist map: Thirty buying queries across four models, with cited sources.
- Action plan: Prioritized changes your team or agency can implement.

$11,200

two weeks

An indication from past projects. The final price can move a little with the size and complexity of your company, and we agree it in writing before we start.

For commercial and marketing teams at 50–500 person companies. Useful when buyers research your category through AI tools.

[hendrik@vibelab.be](mailto:hendrik@vibelab.be?subject=VANDAM%20/%20Agent%20Relationship%20Audit)

## Where the audit leads. Each next step has its own service.

### MCP Retrofit

Lets assistants act on your product, not only mention it: look up, compare and order.

**$12,800**

### Company Brain

Keeps the facts AI tools should repeat about you in one place, with the sources attached.

**$19,200**

### AI Colleague

Follows how the assistants change week to week, and what that means for how they find you.

**$2,400/mo**

## Before you ask.

### Can you get us recommended?

Nobody can promise what a model will say. The audit shows what the models say today, which pages they rely on and what you can change on your side.

### Who chooses the questions and tasks?

We draft the buying questions for your category and agree the tasks with you before anything is run.

### Do you make the changes?

The action plan is written for your team or agency to implement. Each item names the page, the change and the finding behind it.

### Why test competitors’ sites?

A blocker means more when you can see whether a competitor’s site gets the same assistant through the same task. All four sites are tested on the same tasks.